A Bridal Fashion Editorial in Downtown Athens


The world is your oyster and the streets of Athens are your runway. The real party begins at nightfall. 

Spotted in downtown Athens! Fashionista bride dressed in Milla Nova bridal couture from Primalicia! This statement dress is covered in “diamond dust” reflecting the flash, glittering with the fairy lights of Christmas decorated city streets at night!

When the shops are closed and the streets almost empty, our bridal heroine strides down the fashion street of Athens. “All I want for Christmas is Cartier, Prada and Dior!” - She says while eating her street-food sweets in front of Cartier.

The after-party got even more festive with personalized décor, LED transparent floating bubbles delivered by The Balloon Idea. Escorted by her dog and surrounded by the illuminated balloons our bridal heroine is the talk of the town!

Her presence is definitely noticed by all the onlookers who stop and stare for a while. Everyone is awestruck by her beauty, styled by Joanna Stella Papathanasiou.


The idea of a fun night bridal after-party inspiration came to life when Anna of Kiss from Fleur and Sanya of Ellwed discussed new trends coming to the world of weddings!

Flash is back! In a modern way, this new style of flash photography, coming from Russia is taking over the wedding world by a storm!

This is the trend for all brides who want to feel like a star followed by her personal paparazzi! The glamorous brides who want to be the protagonist of their love story on their big day!

“The best time for your bridal portrait photos from now on is going to be at #nightfall!”

Text by Ellwed


Vendor Credits:

Photography:  Dimos Bablis Photography

Styling, Concept & Planning: Kiss from Fleur

Coordination: Ellwed

Makeup & Hair Stylist: Joanna Stella Papathanasiou

Dress: Milla Nova from Primalicia Bridal Designers

Bridal Consultant: Nikolas Kalpouzanis

Balloons: @theballoonidea

For Alchimeia: Content Creation


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